ABSTRACT

The purpose of this study is to identify the success factors of K-pop Demon Hunters and to analyze its cultural and technical characteristics from a music pedagogical perspective, thereby suggesting the direction for Korean school music education in the 21st century. Accordingly, this study employs an integrative research design that combines qualitative literature review and interview analysis with case-based analysis of musical, narrative, and visual elements, focusing on K-pop Demon Hunters as an alternative model of K-Pop production and distribution. The research confirmed that K-pop Demon Hunters maintained Korean sentiments while leading to the deterritorialization and expansion of music through the diversity of production entities and digital-based creation, and four musical educational implications were derived. First, multicultural sensitivity education based on Korean identity is necessary. Second, digital literacy education that strengthens AI and digital creative capabilities should be expanded. Third, there is a need for convergence arts education that combines music, visual arts, animation, and media art. Fourth, we must cultivate global musical communication skills that allow us to communicate with the world. In conclusion, K-pop Demon Hunters is important as an example of a future-oriented music education model that combines tradition and modernity, locality and globality, and it specifically suggests the direction for Korean music education.

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